Why Go Green?
You can profit by making the switch to ‘Green’!
We live in a world where businesses often feel that they need to sacrifice their responsibilities to the environment and the world itself for the sake of economic profits. Fortunately this is largely a misnomer. By providing environmentally friendly solutions, more and more ‘eco-conscious’ businesses are gaining the upper hand as the green movement in the world is becoming one of the most profitable trends to be a part of.
The Sustainable Cotton Project, an organization committed to developing awareness about the benefits of using organic cotton has outlined ten reasons why a business will benefit from making the switch to cotton’s organic alternatives.
Ten Good Reasons to Join the Cleaner Cotton Campaign
1:: The bottom
Large retailers are profitably incorporating organic cotton
into their garments-either with one hundred percent substitution
or by blending with conventional fibers.
2:: Proven business
Patagonia in Ventura, California, and Nike, in Beaverton,
Oregon are just two of the examples of companies who have
pioneered the organic cotton market and are sharing their
expertise with the Cleaner Cotton Campaign.
3:: Consumer preference
Market analysts report that consumers expect corporate responsibility
as a matter of basic business practices. Organic cotton is
a great way to implement it.
Possible bans on the most toxic agricultural chemicals, as
well as potential regulations about labeling on genetically
engineered products, point to the need to develop sustainable,
practical solutions for cotton.
5:: Quality product
Most consumers who care about the environment also care about
quality; organic cotton fibers provide the opportunity for
market differentiation, particularly among companies with
a high-quality brand image.
6:: Motivate the
Companies who have made the switch to organic cotton report
that employees are inspired, motivated and energized by the
Companies taking positions of environmental leadership are
gaining market advantages.
8:: A Cleaner
Each T-shirt made from one hundred percent organic cotton
saves one-third of a pound of synthetic fertilizers and farm
9:: An Industry
The apparel industry stands poised to voluntarily raise its
standards for materials by beginning to incorporate organic
fibers into mainstream products.
10:: The farmers'
Our farming and manufacturing methods can no longer compromise
the environment we pass on to our children and grandchildren.
3/4 pounds of chemical fertilizers and pesticides:
Estimated amount of synthetic fertilizers and pesticides it takes to produce the cotton for a conventional pair of jeans.